Ebay Secrets Blog

Archive for December, 2009

We’ve been lucky to have a guest visitor join us this week directly from the North Pole. Okay, not really the North Pole, but it’s Julie Haddon who not only was one of the leads for eBay’s Holiday Campaign, but is also one of our Social Media gurus, who will talk about the latest craze that is the Zhu Zhu Pets.

Take it away, Julie!

As you’ve probably heard about or seen, the popular Zhu Zhu Pets have taken over the world. Okay, well not the world but at least these endearing and fine-furred friends have become the hit toy this holiday season, attracting more than one million searches on eBay over Thanksgiving weekend alone. It’s been a breakout hamster hit reminiscent of toy crazes of yesteryear, such as Tickle Me Elmo and Cabbage Patch Kids. A shortage of the Zhu Zhu Pets led to an increase in listings on eBay which grew at 10% per day.

Did you know that more than 100,000 Zhu Zhu Pets were sold on eBay in the first week of December (from November 30th to December 6th)? If you’re still not convinced, take a look at some of the statistics:

• On December 8, there were 39,994 listings for Zhu Zhu Pets
• Chunk is the most desired Zhu Zhu Pet character according to price points on eBay. At his highest price, Chunk is listed for $61 with other characters’ highest prices ranging from $42.29 to $58.

Pictures are worth a thousand words – especially when they are cute and techno. And I couldn’t summarize it any better than this map. Here’s a visual indicator of all U.S.-based transactions that occurred on eBay from November 1 to November 30, 2009.

I wonder if I’ll find a Mr. Squiggles, Chunk, Pipsqueek or NumNums under my tree on the 25th?

- Julie Haddon

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eBay reported last week that eBay.com saw 1m transactions on Black Friday and 1.4m transactions on Cyber Monday.  I've had a lot of people ask what that means and didn't have time until this weekend to really think about it.  It's always a good exercise and mentally stimulating to have a little fun with eBay math so I 'put a proverbial pin in it' and worked on it this weekend.

The questions generally ranged from – Why is eBay saying it this way?  What is the GMV?  This number sounds good, but is it?  Is a million a lot?

Some correspondents (usually skeptical sellers), believe that eBay is being 'cute' by reporting vague numbers that can be changed as they are not concrete.  For example, even the word transactions is somewhat "squishy" – is that an actual paid for item? What if someone buys 2 items, is that one transaction or two? Heck in the world of compsci, a search is effectively a transaction.

This post assumes that what eBay is talking about when they say transactions are actual paid-for items, one per customer (pretty typical on eBay given there's no 'cart' system).

Missing data points / assumptions made in this post.

To answer the questions the 1m and 1.4m transaction/day datapoints raise we have to do some calculations to determine how this relates to the daily rate of transactions and what-not.  Unfortunately there are several datapoints that eBay doesn't provide regularly needed to compare these numbers to those that eBay does provide, but we can make some educated guesses at these.

First, eBay doesn't tell us the number of transactions the site processes in total.  However we can calculate that from GMV if we know the average selling price (ASP) per transaction because (transactions * ASP = GMV).

For this article, I assume that eBay's ASP is $45.  This is what the ChannelAdvisor data shows (ex-vehicles) and I have read other reports that end up right in this range.

Second, eBay doesn't report the split of GMV (or transactions) across geographies.  They do however report the split of revenues and I believe that to be a safe proxy.  eBay's revenues are 45% us-based and 55% non-domestic.  We'll go with that split in this article. 

With those 'plugs' in place, let's see what this data means.

How many transactions does eBay process on a given day?

Before we measure the scale of the 1/1.4m numbers, we have to understand the normal transaction volume on eBay to establish a baseline.  Unfortunately as best I can tell, eBay does not release transaction data, but they do release GMV data and other elements we can use to back into daily transactions.

If you go to Q3, you find that eBay's global GMV was $12.2b for the Q (ex-autos).

So using that we end up with $12.2b / 90 days = $135m in GMV/day. If we divide $135m by $45 ASP we get 3m transactions on any given day on eBay globally.

All of eBay's PR around Cyber Monday and Black Friday has indicated 'ebay.com' which means US, but they didn't mention if autos are included or not.  All of my math thus far has excluded autos.  Honestly at the transaction level, eBay doesn't sell enough cars (in the thousands) to move the needle on these, but I wanted to point that out for clarity as it could cause the numbers to be slightly apples and oranges.

If we then use the 45% split applied to the 3m transactions/day globally , then we arrive at 1.355m transactions/day on average on eBay US in Q3.

The results are… disappointing?

If that math is correct, Black Friday's 1m transactions were actually 25% below average and Cyber Monday was a paltry 3% above average.  Of course our assumptions could be off here, but they'd have to be off pretty significantly to change these results.  Also they are based off of real-world datapoints so they are far from guesses.

The biggest variable out there is eBay's definition of transaction.  They did base these neat heat map things on this data and I looked at that and best I can tell a transaction is a single sold item.

One last area if discrepancy I can think of is UnPaid Items (UPIs).  UPIs are unique to eBay and the scourge of sellers.  Essentially a buyer can start a transaction on eBay and not pay very easily.  I believe that eBay counts UPIs in GMV (GMV is not complete/paid transactions) and maybe they don't include those in transactions.  The average UPI rate runs in the 10% range (but swings wildly as high as 30% for some) for our customers, so it could be that transactions exclude UPIs and GMV includes UPIs which would cause my numbers to be off by about 10%.  In other words  the 1.35m transactions based off GMV are actually 1.2m 'paid-for' transactions. 

eBay and the Holiday sales period.

If we assume the data is right and eBay didn't have a special Black Friday or Cyber Monday, then is that cause for alarm?  Actually, I don't think so.  I've already mentioned some of the headwinds eBay faces due to the change in the Bing cashback strategy.  Also, for the years I've followed eBay they always are more back-end loaded vs. other online retailers during the holiday period.  My educated guess is that eBay becomes the go-to marketplace when inventories for various items online/offline sell out.  Usually eBay's sales peak around mid December where-as last year, the peak for online retailers ex-eBay was around Cyber Monday.  So eBay has plenty of running room over the next two weeks to completely crush that 1.4m transaction mark.  I'd fully expect them to have a day that was near double that before the end of the year.

What do you think?

eBay strategies readers – do you think eBay was being clever with this metric to make it seem significant when it wasn't or do you think my calculations are off?  Sound off in comments.  I'll update this post if I learn anything new on the topic or if eBay clarifies their definition of a transaction.

Seeking Alpha disclosure – I am long Google and Amazon.  eBay is an investor in ChannelAdvisor where I am CEO.

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eBay Inc. plans to hire 450 more people at a global operations center in Utah.

The Silicon Valley Business Journal reported today that  eBay said it is expanding its operations and customer support by 450 people and will build a $334 million data center.

The state of Utah is sweetening the deal with $30 million in tax incentives  in return for the expansion, where it already employs about 1,000 people. eBay has operated its customer support center in Utah for ten years and reduced headcount last year when the economy slowed down.

It will take a while for eBay to hire and train these folks, but eventually this should help improve customer service to eBay members which is sorely needed.

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The ChannelAdvisor November Same Store Sales (SSS) are in and there are some interesting trends to look at.  As a reminder, at ChannelAdvisor our software is used by over 3000 retailers to manage a variety of channels including Search, Comparison Shopping Engines and Marketplaces. These SSS results compare the month of November 2008 to the month of November 2009.  It's important to note that this year Cyber Monday fell in November vs. last year Cyber Monday was in December.  As one of the top (maybe THE top) selling day in the Holiday period, it's placement can/does skew the monthly numbers.

• ChannelAdvisor over-all – 12% – down versus October's 17%
• Amazon  - 70% – Up over October's 61%
• eBay: – 3% – down from October's 4.73%
• Comscore - I believe Comscore has said they recorded a 3% increase y/y.

Here is what the data looks like when trended since January:

Black Friday SSS

In this section, we compare the single day of Black Friday 2009 and Black Friday 2008 to see what trends emerge.

• ChannelAdvisor over-all - 18%
• Amazon - 73%
• eBay - -8%

Cyber Monday SSS

As with Black Friday, in this section, we compare Cyber Monday 2009 with the SSS of Cyber Monday 2008.

• ChannelAdvisor over-all – 13%
• Amazon – 70%
• eBay - -7%

SSS Observations

Overall it looks like this year the trend of promotions driving earlier shopping behavior is continuing.  It will be interesting to see if Cyber Monday is the largest day of the year this year.

Amazon continues its massive share gains and all data points to an acceleration in November. 

The eBay decrease in SSS isn't cause for alarm, but is curious given the performance of other channels.  We did some research and came up with a couple of contributing factors behind the decline:

• Many of our largest m/m and Q/Q gainers on eBay have been with ChannelAdvisor for less than a year and are larger retailers focused on fixed-price on eBay. They are generating huge GMV via eBay's deal of the day program, but they are not in this data as they were not 'live' a year ago for the comp.
• Last year during the key Black Friday week, eBay and Bing (well, Live back then) partnered to deliver a staggering 20-30% cashback.  This year as previously highlighted, they moved from 8% to 10% for Black Friday – Cyber Monday and now appear to be back to 8%.  Bing's popularity has soared and while last year 20-30% was very impressive, this year, 10% is a standard and 20%+ is interesting to consumers.
• Comscore and others are reporting a significant dip in eBay traffic for November.  I checked compete.com and generated the following chart:

You can see that according to compete.com, eBay has declined from 73m unique users to 70m from August to October.  it will be interesting to see if November continues the trend.

What are you seeing?

eBay Strategies readers, what kind of holiday results are you seeing?   Let us know in comments.  We'll be reporting weekly results approximately every Tuesday for the next three weeks, so stay tuned!

Seeking Alpha disclosure- I am long Amazon and Google.  eBay is an investor in ChannelAdvisor where I am CEO.

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We have been selling on eBay for 10 years and new sellers start an eBay business every day.  Not all of these eBay sellers will be successful, but many will.  If you want to make money on eBay follow these eBay tips to increase your bids, final value prices and profits. You can get more free tips at my website where I have posted 77 Tips and Tools for Selling on eBay. I also feature eBay tips in my twice-monthly FREE newsletter. You can read the current issue of The eBay Sellers News here.

eBay Tips # 1 ~ Determine an item’s value before you  list it:

Use a research tool like HammerTap or the eBay Completed Search to find information about your item such as the average selling price, average starting price, and features, and key words that attract buyers. Look at the image below. When you complete a search look for the radio button that says Completed Items located in the left hand panel of the search results. Click on that button and it will show you a list of what the item sold for in closed auctions instead of ongoing auctions.

eBay Tips # 2 ~ Use a low starting bid:

Getting that first bid is very important. Buyers are more likely to bid once they see other bids on an item. Be careful about using reserves. Reserve pricing turns off many buyers, but if this is the only way to protect a valuable item then it’s worth a try. A low opening bid with no reserve will usually jumpstart bidding and increase your final selling price.

eBay Tips # 3 ~ Write compelling titles:

Be sure to include key words that buyers search for.  Always check your spelling. Your item title helps bidders find your items. eBay gives you 55 characters so use each one wisely.

eBay Tips # 4 ~ Write Complete Descriptions:

There is no such thing as too much information. A good description is concise, organized, and easy to read. Use bold for subheads, bulleted lists, and white space between paragraphs. Be sure to include item attributes such as style/type, brand, size, color and condition. When you write your description try and think like a buyer.

eBay Tips # 5 ~ Always Include Photos:

A picture really is worth a thousand words. The more photos the better (up to a point). I typically use 3 or 4 photos to show an item from all sides. Take clear, well-lit photos from a variety of angles to accurately showcase your item. Use good lighting and an uncluttered background to get the most out of your photo. Using a tripod will help you get nice sharp pictures. If you sell regularly on eBay it pays to invest in a simple photo studio such as those sold at www.ezauctiontools.com.

eBay Tips # 6 ~ End your auctions at the best time and day when most buyers are online: 

This is usually in the evening between 4-8 PM (Pacific Time). However this is not true for all items so it pays to check eBay’s completed listings to determine the best time and day for your category. For example, merchandise purchased by businesses tend to sell better during the business day.

eBay Tips # 7 ~ Over-communicate:

Always respond quickly to any buyer questions. Include a handwritten note in the box to personalize the sale. Always send the buyer an email telling them when and how you shipped their item.

eBay Tips # 8 ~ Don’t stand in Line at The Post Office:

You can print postage online with the PayPal checkout feature or by going directly to the Post Office website at www.usps.gov.  Once your packages are ready just take them to the back door of the post office and drop them off. If you know in advance that you will have shipments you can even schedule a pick up at your house.

eBay Tips # 9 ~ Get Free Shipping Supplies:

There are two sources for free shipping supplies. If you use Priority mail, the United States Postal Service offers a variety of free shipping supplies, delivered directly to you within a few days. The other source is your local gift shop or kitchen store. These merchants receive shipments every day and usually break up the boxes for recycling.  Many of them will gladly give you their boxes, Styrofoam and bubblepak.

eBay Tips # 10 ~ Don’t Mark Up Shipping:

High shipping costs are one of the biggest reasons buyers leave poor DSR scores.  Always charge the actual rate for shipping.  If you offer or pay for insurance, check out www.ShipInsurance.com  for lower insurance rates.

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Skip McGrath is an eBay Gold Power Seller who has made his full time living on eBay since 1999. He is the author of The Complete eBay Marketing System and publishes the eBay Seller’s News, the largest and oldest FREE newsletter for professional eBay sellers.

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At ChannelAdvisor we have over 3000 customers that are all involved in internet retailing. We generally put them into categories that are pre-defined by Forrester research:

• Enterprise - Usually name-brands that are primarily click and mortar companies, but some pure plays.  They are usually doing $100m online GMV annually.
• Mid-tier (or midsize) – Some name brands are in here, but mostly these are interesting niche companies and up and comers that are too big to be called small, but too small to be called Enterprise.  Their sales are in the $10-100m range.
• SMB (small business, small/medium business) – With sales < $10m this group may seem insignificant, but in our experience a lot of SMBs become mid-tier and many mid-tier become enterprise.  So in the world of e-commerce you can't just dismiss someone because of size – they could be the next eBags or CafePress or Zappos.  All of those companies started as SMBs and matriculated up the tiers to the top.

Interacting with companies across this broad spectrum is one of the most fun aspects of what we do at ChannelAdvisor.  We literally will be on the phone with Wal-mart one minute and then talking to a mid-tier retailer about strategies to diversify their channels and then talk to Joe the sporting goods SMB person that wants to hone their eBay-only strategy.

I mention all of this because there are lots of stories out there about the Enterprise players, but unfortunately the mid-tier and SMB online players don't get coverage.  There are occasional local news pieces and Internet Retailer tends to dip down into the mid-tier, but the mainline press on e-commerce is usually all about Amazon, eBay, Walmart.com, etc.

There was a great piece in the NY Times yesterday that was more of a how-to that featured one of our mid-tier customers, Sophiasstyle.

In an effort to shine a bit of a spot light on what it's like in the mid-tier, I thought this was an interesting picture-inspired story to share.

Cyber Monday at a mid-tier e-commerce company

We have a customer, beadaholique, that is in the bead/craft/DIY space.  Their story is interesting, but not unique at all – we literally have hundreds of customers that have followed this roadmap which makes them a great case study of how an eBay-focused SMB can become a multi-channel mid-tier player very quickly.

Here's the inspiration for this post – check out this picture taken at Beadaholique on Tuesday morning right after Cyber Monday.

You can make out 4-5 people rushing around and see a bit of their storage bins in the back.  The subject of this photo though is that stack of paper there in the foreground.  That is their Cyber Monday orders printed out to go in the shipments and to help with pulling/pick/pack/ship.  That's one order per page and it took them 7, yes 7!, reams of paper to print out the orders.  This is Beadaholique's biggest day ever by a long shot and sets them up for not only a killer holiday, but all of the customers they have acquired will give them the ability to really crush it in 2010.

How did Beadaholique get here?

For all of the readers out there with e-commerce aspirations, you don't just open up shop online and get 7 reams of invoices on Cyber Monday… It takes a lot of time, patience and strategy to get there.

Beadaholique started from $0 on eBay and found a ready-made audience for their products.  They used eBay to really understand the bead niche – what products are buyers looking for, what are the best sources, what are the best prices and how do you build the back end to support > $100k/m sales.  How do you list and manage 10-20k SKUs?  Once they got their business ramped up on eBay they realized they needed to diversify to decrease risk in their business and also get to the next level.

They then expanded to Amazon and those sales ramped up quickly.  Finally, they really spread their wings and opened up their own e-commerce site where they leverage search and comparison shopping.  The e-commerce site gives them a platform to offer items to their long-standing customers and they are very active with email marketing as well.  Finally, they've recently launched on Buy.com – completing what we call the marketplaces hat trick!

Are you diversified?

One of the coolest things about their business now is the level of diversification. Beadaholique has nailed the diversification game.  Jim Cramer has a segment on his show called 'Are you Diversified' – obviously from the stock market standpoint.  I've always thought it would be interesting/fun to do this for retailers.  Every day we run into online retailers who are 100% eBay or 100% Amazon or 100% search.  Then they hit a rough spot on that channel and it can easily cause a serious problem.  Also when you are well diversified a plethora of strategies open up across your business that help with scale.

Beadaholique was nice enough to allow me to show you some graphs from their account that I thought you would find interesting.  Here we see at a high level that they have a healthy 45% e-commerce, 55% marketplace split:

Drilling into the marketplace side here, you can see further diversification (the store is the same with search/cse):

Here you can see Amazon at 52%, eBay at 47%, and Buy.com at 1%.

Those charts are a 30 day diversification view.  Here you can see the time series of sales as well as diversification:

In this chart, the red is their e-commerce site, the next two bars are eBay FP30 and auction and the bottom bar is Amazon.  This is a great chart as you can see the power of diversification right there.  If they were eBay only or Amazon only or e-commerce only, they wouldn't have had nearly the impact of having all of the channels hitting on all cylinders.

Conclusion

There you have an in-depth view of not only what it's like for a successful mid-tier internet retailer on Cyber Monday, but also a bit of the back story on how they got there and how diversification has played a key role.  eBay Strategies readers – tell us your Cyber Monday stories in comments, send us your pictures and definitely think about your diversification strategy!

SeekingAlpha disclosure – I am long Google and Amazon. eBay is an investor in ChannelAdvisor where I am CEO.

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I like to call selling goods on consignment for others the “perfect eBay business.” Often the biggest problem eBay sellers face is finding products that they can resell at a profit. Luckily, there’s an alternative: If you’re finding it difficult to locate products of your own, you may be able to make money selling items for others.

For every successful eBay seller, there are others who can’t figure out how to sell effectively or profitably on eBay. Also, believe it or not, there are still people who do not believe eBay really works, are afraid to try it, and/or are computer illiterate. There are also plenty of people who just don’t have the time to learn the skills needed to sell successfully on eBay. That’s where you come in.

eBay Trading Assistants

If you think there isn’t a market for selling other people’s goods on eBay, take a look at the eBay Trading Assistant program.  A Trading Assistant is an eBay seller who volunteers to sell products for eBay members who either don’t know how to –or don’t want to sell their goods themselves. If you go to the eBay site map and look under the Selling Resources heading, you will see a link to Trading Assistants.  

The Trading Assistants Program

When you join the eBay Trading Assistants program, you tell the world that you are willing to sell for others. Trading Assistants charge fees or commissions for their services. Selling as a Trading Assistant allows you to leverage your selling expertise without having to find products yourself—clients provide the items and you are compensated for your efforts on terms that you decide. Many sellers already do this as a way of making money on eBay; profit margins can be significant for higher-priced items.

 You can find this and more information about eBay Consignment Selling in my latest update
of How To Start and Run an eBay Consignment Business

To join the Trading Assistants Directory, you must have sold at least ten items in the last three months, have a feedback rating of 100 or higher, and at least 97 percent of your feedback must be positive. You also must be in good standing with eBay. Joining the directory is free, and you may have more than one profile in the directory.

Basically, eBay has already given any eBay seller who qualifies an opportunity to start a consignment business. When an eBay member is looking for a trading assistant, she goes to the directory, where she can type in her location and search for an assistant in her area. Once the seller performs a search, she receives a list of Trading Assistants and their contact information. If your name comes up in the list, the seller (in this case the consignor, or the person who supplies your products) can either e-mail or call you to work out a deal directly.

In you listing, you can state if you specialize in certain products. For example, if you specify that you specialize in antiques and collectibles, someone looking to sell a used printing press most likely would not call you. However, someone with a collection of old HO trains probably would.

There are thousands of eBay sellers running consignment businesses. These range from regular sellers who sell on consignment as a side business to full-time, large commercial businesses operating out of retail storefronts. A drop-off store is a retail storefront set up for the purpose of providing people with things to sell a convenient place to drop off merchandise you want to sell.

Marketing Your eBay Consignment Business

Once you have honed your eBay selling skills, it is a fairly simple matter to market your services. If you want to be successful finding consignors, you will have to go looking for them. The eBay Trading Assistants Directory may bring you some business, but probably not enough to live on.

Finding consignors can be simple and inexpensive. Here are the ways I market my eBay consignment services:

• Classified Ads: I run  small classified ads that read something like, “I will sell your treasures on eBay, Call Skip 360-555-1111” or “Raise cash by selling your unwanted merchandise on eBay. Professional eBay seller does all the work for you. Call Skip at 212-555-2222.”
• Networking: I like to use what I call the “three-foot rule.” Everyone who comes within three feet of me learns what I do for a living. I always carry business cards or even a small flyer that explains what I do. Whenever I meet people, I tell them that I am a professional eBay seller and that if they have something they would like to sell, I would be glad to help them.
• Free Bulletin Boards: This works the same as the classified ads. Just create short ads on 3×5 cards and place them on community bulletin boards in supermarkets and Laundromats.
• Direct Mail to Attorneys: You can create a short letter that explains the services you offer and mail it to all of the estate and bankruptcy attorneys in your county. When an attorney has to settle an estate or sell off the proceeds of a bankrupt individual or company, he often works with a local auctioneer. If you explain to an attorney that you can raise far more money by exposing the merchandise in question to over fifty million eBay buyers—rather than relying on the couple of hundred people who show up to a local auction—he will most likely listen.

There are many other ways to market your eBay consignment service, but these four techniques should net you enough business to keep you busy—and profitable—for quite a while.

 You can find this and more information about eBay Consignment Selling in my latest update
of How To Start and Run an eBay Consignment Business

What to charge for your services

Commission rates for ebay consignment sellers vary from as low as 20% to as high as 50% charged by some drop off stores. Personally I charge 35% for items that will sell for under $500. From $500 to $5000 I charge 25%. Over $5000 I charge 20%.  I also charge a $3 listing fee for each item and 1% of the reserve price if the consignor wants me to put a reserve or a high starting price on the item.

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eBay released more figures today regarding transactions made on the online marketplace over the Black Friday / Cyber Monday shopping period. The number of transactions on Cyber Monday increased by approximately 35% over Black Friday with each day yielding more than 1 million transactions.

Communities that made the most purchases on eBay

Black Friday:
• Santa Clara, CA (ZIP 95054)
• Miami, FL (ZIP 33166)
• Alpharetta, GA (ZIP 30022)
• Martinez, CA (ZIP 94553)
• Prairie Grove, AR (ZIP 72753)

Cyber Monday:
• Prairie Grove, AR (ZIP 72753)
• Miami, FL (ZIP 33166)
• Alpharetta, GA (ZIP 30022)
• Santa Clara, CA (ZIP 95054)
• Martinez, CA (ZIP 94553)

One of the more interesting stats to note is that Prairie Grove, Arkansas, with a population of just 2,540, bought more items on eBay than any other U.S. ZIP code on Cyber Monday.

Heat Maps
eBay is visualizing the almost 2.5 million Black Friday and Cyber Monday transactions made across the country in two “heat maps.” The interactive maps display activity from buyers and sellers over the 24-hour periods of Black Friday and Cyber Monday. Zoom down to a single ZIP code to see the range of transactions on eBay throughout the U.S.

On Saturday, I profiled the eBay “heat map” for Black Friday… ebayholiday.com/black-friday

You can now view the Cyber Monday equivalent to contrast and compare the transactions… ebayholiday.com/cyber-monday

You can view the full release here.

The maps have also been developed as widgets, making it easy to embed on blogs and Web sites. To learn more about the widgets and get the code for use on your site, click “Share This” on the application or visit:
http://apps.facebook.com/ebaycybermonday
http://apps.facebook.com/ebaymapping

In related news, PayPal announced earlier today that for the third consecutive year, “PayPal saw double digit growth in online sales, or total payment volume (TPV), on Cyber Monday.”

Cheers,
RBH

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JD was on CNBC yesterday talking about online sales and mentioned they sold 1m items on Sunday.

I thought readers would enjoy this video:

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For the Wall St. readers out there, we have three events on deck around the topic of Holiday sales trends:

• Merrill/BofA – 12/1/09 – 10am ET hosted by Justin Post
• Goldman Sachs – 12/4/09 – 11am ET hosted by James Mitchell and the GS Internet team.  We'll have eBags and some other retailers on this one.
• Citigroup - 12/9/09 – 11am ET, hosted by Mark Mahaney.

At each event we'll have some new data to present and I'm sure the holiday season is going to take some interesting twists and turns which we'll be sure to report on.

If you are a retailer and want to listen in to any of the calls, feel free to contact Delisa Reavis @ ChannelAdvisor – delisa.reavis@channeladvisor.com and we'll get you the information.

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