February 8th, 2010
Superbowl Sunday – 11:45 AM Pacific Time
The conventional wisdom is that you want to schedule listings to end at times and on days where the greatest number of people are on eBay. Since the Superbowl is the biggest TV event of the year, you would think that having an auction end during the Superbowl would be a dumb move. That’s what I always thought!
Since Sunday evenings are typically great times to end listings I usually do so –but not on holiday weekend or when something like the Superbowl is happening. However, last year I just spaced on it and launched my normal number of listings to end on Sunday. I was amazed when I checked my computer after the game and noticed that out of 17 listings than ended during the game, 12 of them were successful –and one of them was the subject of a bidding war and realized almost double what that product (a Starbucks Headquarters mug) usually sells for.
So this year I wondered what would happen if I did it on purpose. I have about 8 items ending today. So check back and I will update this post after the game. (BTW – I also have several items on Amazon. I will see how those do too.)
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