Even though I am married to the true love of my life, I have to confess that I’ve actually been engaged twice in my lifetime. Obviously that fact has become irrelevant over time, however, it does mean that I had to learn and act upon the “four Cs” when buying a diamond ring, not once but twice! Believe it or not, I designed my wife’s ring myself (with obvious input from my much better half) and am still quite proud of the results – even if I do say so myself. Well, on eBay this week more than 15,000 people are having their say with the eBay “Build Your Bling” contest, a nationwide competition that calls on women to create the diamond ring of their dreams for a chance to win the one-of-a-kind rock worth up to $25,000.

Contest participants register at diamonds.ebay.com, and customize and upload their unique ring design in three simple steps. Through the Share function, which houses more than 50 social media channels including Twitter, Facebook, Flickr and MySpace, entrants are able to spread the news about their gems and encourage voting, since the winner of “Build Your Bling” will be determined by public poll. America is asked to vote on its favorite sparkler, with the designer of the most popular ring winning their customized carat. Voting is open for two weeks, culminating February 19.

The contest kicked off earlier this week and with almost 7,000 submissions already entered to the “American Idol” of engagement rings at www.diamonds.ebay.com, currently the most popular cuts are Cushion, Round and Princess.

You can find out more about the contest by checking out the press release HERE.

Cheers,
RBH


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