September 30th, 2009
As announced on Ink at the beginning of the month, the eBay Motors / GM “Click & Buy” Promotion ends today as scheduled. According to the two companies, there are no plans to move forward with a national promotion.
The promotion included more than 1.5 million visits and generated more than 15,000 leads to GM California dealers. According to GM, the leads delivered by eBay Motors achieved a better than national close-rate for GM dealers.
“Our partnership with GM continues on several fronts, including the sale of Certified Pre-Owned vehicles and we are exploring additional opportunities to partner on new car sales, said Rob Chesney, vice president of eBay Motors. “This program succeeded in driving awareness of eBay Motors as a destination for new vehicles. It also confirmed our ability to innovate by building out a custom program that could quickly deliver a high volume of quality leads over a short period of time across multiple automotive brands.”
Chesney went on to say that eBay Motors will continue to test, pilot and implement new car initiatives with OEMs, dealers and other third-party companies as part of its ongoing goal to offer consumers a wide selection of new cars coupled with an easy and convenient new way of buying.
Cheers,
RBH
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