October 9th, 2009
Ever tried wearing the same dress in a week? How about the same dress every week, or every day? That’s the challenge Sheena Matheiken set for herself earlier this year to bring attention to and raise money to educate disadvantaged children in India.
Sheena, a charming advertising worker by day/fashion activist by night, also wants to bring attention to how we consume and recycle fashion and how art emerges at this confluence.
In May, she asked her friend and designer Eliza Starbuck to create a black dress she would wear every day for a year. There are a few different ones. Sheena is never wearing a dirty frock. She accessorizes the dress differently every single day. (Hollywood stylists could learn a thing or two here).
Well, you know how we at eBay have three true loves – fashion, the environment, and the charity cause? Sheena embodies all three so when our eagle-eyed exec Alan Marks read about Sheena’s work which, she calls The Uniform Project, he knew the community would love her idea. He asked us to get in touch with Sheena right away and see how we could support her effort.
Our collaboration with The Uniform Project kicked off this week.To read, look, donate, be inspired or even grouse about my leaving out eBay’s fourth true love, check out FASHION ACTIVIST
Our collaboration with The Uniform Project kicked off this week.To read, look, donate, be inspired or even grouse about my leaving out eBay’s fourth true love, check out /www.ebaygreenteam2.com
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