March 10th, 2010
All,
This morning I joined a round table discussion entitled “The Death of Trust in Social Media” hosted by Val-Pierre Ganton of “the grilling” blog. Panelists included:
Richard Brewer Hay, Chief Blogger at eBay
Michael Brito, VP of Social Media at Edelman Digital
Michelle Broderick, Marketing Director at Yelp
According to a survey by Edelman, just 25% of consumers say they trust their friends to give them good information about a company, compared with 45% in 2008. Social marketing is built on the idea that people trust their friends more than they trust official voices so what does it mean for the future of social media? Our discussion was aimed at providing insights on how we’re using and trusting social media today and what the future holds for this space.
We tackled the following questions:
** Is trust in social media dying?
** Do social media platforms need to change in order to adapt to peoples’ behavioral evolution on the web? How so?
** Is there a difference in the community’s trust when we compare transactional and non-transactional social networks?
** Is the future of trust likely to be the migration towards official voices or your friend’s recommendations?
Here is an archive of our conversation. Apologies for the poor sound quality at the beginning… I’ll be getting a cleaner version shortly. For now…
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Posted in eBay Ink